The game is based on an Italian animated television series co-created by Iginio Straffi and Joanne Lee. The series follows Rose, a teenage girl from Earth who discovers a key leading to FairyTale Land, where fairy tales come to life. She ends up at a prestigious school named Regal Academy, where she learns that she is the granddaughter of the headmistress, Cinderella. Rose decides to enroll at Regal Academy to learn how to use magic while embarking on adventures with her friends.